Rick Vlemmiks, who was most recently Chief Marketing Officer of Sainsbury’s mobile division, is replacing Steve Hammett on November 1st as Customer Director of Co-op’s food division. Hammett has been in the role on an interim basis since April, having replaced Andrew Mann, who become Customer Data Experience Director, and Hammett will leave the business at the end of the year.
Vlemmiks will be responsible for overseeing the grocer’s “brand proposition and customer offer” and will report to Steve Murrells, The Co-op Group’s Retail Chief Executive. CEO Richard Pennycook is trying to turn the business around following the crisis of recent times and the appointment of Vlemmiks should help, as he brings experience from Rolls Royce, Procter & Gamble, Mars and HBOS, and has a proven track record in delivering campaigns to drive significant growth in revenue and market share.
Vlemmiks is the Co-op’s second big hire in recent months after Mike Bracken was appointed Chief Digital Officer in August.