Focus on Amazon moving into grocery market with target of claiming 2% of UK market

Endaba Group

Amazon is reportedly set to disrupt the grocery market, with the launch of an 11,600 square-foot McDonald’s-like drive-through in California. Again, the focus is on convenience, with the idea that shopping will be much quicker and simpler. You’ll be able to buy fresh ingredients that Amazon currently can’t deliver, and of course you won’t need to pick up the bulkier items like washing powder because you’ll have a Dash button ready to order them for you.

The company is looking to claim a 2% share of the grocery market in the UK. It may not sound like much, but it’s around three times what Ocado currently has – a good example of Amazon’s insatiable ambition to be the one-stop shop for everything you could ever need to buy.