The iconic department store is opening a new flagship at the new £240m Lexicon Bracknell retail and leisure destination. Fenwicks is the last of the great British department store dynasties. It is controlled by Fenwick cousins, all male, who run the 11 stores as separate businesses, avoiding the centralised buying system that every other store group embraces. This new store, eleven years on from their last development, is scheduled to open in spring 2017.
The existing 80,000 sq ft Bentalls store will be replaced with a three-floor Fenwick flagship of the same size to anchor the scheme – the staff will transfer over and be added to. Other major tenants will include a two-storey 80,000 sq ft Marks & Spencer, a two-level 48,000 sq ft Primark, a 26,000 sq ft H&M, and a 20,000 sq ft Arcadia unit, which will house its Topman, Topshop, Dorothy Perkins and Burton brands.
Fenwick plans to make this store “much more fashion focused”, as their fashion will be on the ground and first floors, with kidswear and a home department on the second.