Online marketplace Etsy opened The Etsy Shop in One Below, the Millennial-focused located in the basement of Macy’s Herald Square flagship on Thursday. They are offering 57 products in jewellery, stationery and categories. The goods are designed by Etsy sellers such as Debbie Lee of Penelope’s Press, Jennifer Benza of Yellow Heart Art and Aimée and Sara Schiwal of Hook & Matter, and include a series of Macy’s exclusive items from Soledad Proano of Sol del Sur, Naomi Singer of Modern Mud and Meera Patel of Meera Lee Patel. The theme of the shop is “New York”. The theme will be refreshed every two months. it is not yet certain whether The Etsy Shop will be a permanent fixture.
Macy’s is the largest retailer they’ve partnered with so far, after its first in-store partnership with West Elm in 2011, followed by Whole Foods, Ann Inc’s Lou & Gray and Nordstrom.