Etsy has acquired AI startup Blackbird

Endaba Group

Etsy has acquired artificial intelligence (AI) startup Blackbird. By incorporating AI, Etsy will provide shoppers with search results that are tailored to their preferences, with the aim of increasing total sales. The vintage and handmade goods online marketplace has recently seen positive sales growth; however they are competing in a tough market with e-commerce giants such as Amazon and Ebay, who both have turned to AI to create personal experiences for their customers! As AI is adopted by these mass merchants and conversion rates rise, e-commerce companies need to focus on customer loyalty!