Etihad collaborates with Jimmy Choo

Endaba Group

United Arab Emirates airline Etihad Airways is looking to further position itself within the fashion industry through a collaboration with British footwear label Jimmy Choo.

To celebrate the label’s 20th anniversary, the official airline of New York Fashion Week is co-hosting a Jimmy Choo-themed VIP lounge at runway show venue Skylight at Moynihan Station and has decked out a livery with Jimmy Choo and NYFW branding. As Etihad boosts its service to New York, having a presence among the affluent, stylish community at fashion week will help it raise awareness among the stylish set.

Etihad’s Airbus A380 planes have been refitted to accommodate affluent, discerning travelers who wish to have a flight experience that reflects the comforts of a luxury hotel stay. The Residence’s three-room suites are crewed by Savoy-trained butlers.

After increasing service between Abu Dhabi and New York, Etihad forged partnerships with the New York City Football Club and New York Fashion Week.

Beyond New York Fashion Week, Etihad’s celebration of Jimmy Choo’s milestone will continue during London Fashion Week and in Abu Dhabi later in 2016.