Estée Lauder to acquire Too Faced beauty brand for $1.4B

Endaba Group

Largest acquisition in Estée Lauder’s 70-year history; the beauty brand has acquired Too Faced makeup brand for $1.45bn! The news comes in the midst of Estée Lauder closing the deal on an earlier $230m acquisition of Becca Cosmetics. Too Faced has seen success in Asia, connecting strongly with Generation Z and Millennial customers, with 85% of their customers in that space. Net sales are expected to reach $270 million this year, more than 70% growth!