How do you navigate the changing landscape of Europe?
This is a question we hear time and time again at Endaba from executives looking to harness the opportunities of Europe, but not sure how to do so. On Wednesday 2nd November, Endaba will be bringing together senior retail professionals for an open discussion to share their experience and expertise, as well as insight from Endaba’s Market Intelligence. We will be looking at 3 key areas for discussion:
1. The most effective business models for expanding or repositioning in Europe; centralised or decentralised model
2. Unified brand strategy vs. adapting to regional nuances and consumer trends
3. Hiring international talent and hiring talent internationally
We will be digging into what senior professionals view as the most important factor in addressing their decision-making in Europe, be it unified brand image, putting the customer first or simply expanding into as many markets as possible. However the most common question that we see retailers battling is ‘ how do you grow your business whilst maintaining your core brand message and image?