Elie Saab to open first London store

Endaba Group

Elie Saab will open its first flagship in London next spring. The four-storey building at 24 Bruton Street in Mayfair measures 8,611 sq ft and has been designed by architectural design agency RDAI. It will be the third boutique globally to feature the brand’s new interior design concept, which was first unveiled in the Paris George V store and will be implemented in the brand’s second Dubai boutique, opening in January 2016.

The brand will also be relocated to a larger area in Harrods in February, moving from the International Designer section to Superbrands.