For most retailers this year, digital transformation is a top priority, according to a survey by PwC and JDA Software. 69% of Retail Execs plan to increase investment in emerging technologies. Mobile-enabled applications, big data and use of social media data are top tech they’re planning to invest in first. But surprisingly, 52% have either not defined or started implementing a digital transformation strategy. It’s a big challenge to be tackled and completely vital to progress today. Some retailers are struggling; they know they need to do it but often don’t know how to go about it. How can they kick-start this process? Hire digital natives and experts and listen to them!