Could Brexit help the Chinese market

Endaba Group

Is Brexit really all doom and gloom for retailers? JD.com believe Chinese consumers will benefit from Britain leaving the EU, as the price of British brands has dropped in the world’s largest online shopping market. The fluctuation of the pound has given UK brands a more competitive price point in China, and even an advantage over products from other countries. After recently setting up “British Mall”, JD.com are expecting sales to rise as Chinese consumers jump online to take advantage of the savings! Could this be the boost that the luxury market needs in China?