Consumers value shops over online but crave new technology

Endaba Group

Consumers are more likely to shop in store than online! New reports show over 81% of today’s shoppers would visit a retailer’s store over the next year, but just 60% of them would shop online at the same retailer. Only 36% of shoppers said they planned to use the mobile app of a pure-play etailer over the next 12 months, whereas 83% of shoppers said they would buy from the desktop website of one. The report also measured the appeal of new technology to retailers. Shoppers were most eager to see more touchscreen technology (65%) while virtual reality (57%), smart fitting rooms (57%) and augmented reality (52%) were also popular.