Coca-Cola acquires minority stake in Aloe Gloe

Endaba Group

Coca-Cola has acquired a minority equity stake in California-based aloe water firm Aloe Gloe. Aloe Gloe will join Coca-Cola’s Venturing and Emerging Brand (VEB) units, alongside Honest Tea and Zico coconut water. Coca-Cola Refreshments saw an opportunity to distribute Aloe Gloe’s products in Southern California and New York and will strengthen the distribution and availability of the growing organic Aloe Gloe brand. After its introduction in 2012, Aloe Gloe has had a 2 year growth rate of 64%!