Easter trading has caused supermarket sales to rise at their fastest rate in a year and the Co-Operative’s successes have come out on top! The Co-op increased their market share by 0.1% to 6.1% and saw a sales increase of 3.9%. Many of the chain’s small stores remained open on Easter Sunday, allowing shoppers to purchase last minute when their bigger rivals were closed. Despite the company facing financial struggles and debt, the Co-Operative Group have announced that in order to overcome this they are planning to open a further 100 shops in 2016. The Head of Acquisitions and New Store Development at the Co-Op, Rob Bignold said “our new store programme is really starting to gain momentum now”.