Chinese New Year – the Year of the Rooster – and UK Retail

Endaba Group

Businesses have kick-started 2017 with a big weekend! Since the fall of GBP post-Brexit and relaxed visa restrictions, London has become an attractive spending destination and Chinese visitors have flocked to celebrate the year of the rooster. They’re each spending c.£2174 during their stay – 3.5 times the average of other visitors! Department stores, luxury boutiques and outlet centres near the capital could be among the biggest winners during this annual spring festival and many cater to these shoppers, with Mandarin/Cantonese-speaking staff and tills that accept China Union Pay. Estimates say retailers are expecting revenues of c.£11m over the next week alone!