China’s high-end lingerie market soars

Endaba Group

High-end lingerie sales are outpacing China’s downbeat luxury market; competition between international brands and local rivals looking to go upmarket has been heating up! China’s women’s underwear market is expected to have a retail value of $25bn by 2017, double that of the United States! Consumer tastes are maturing and women are becoming more confident about buying for themselves. Chinese firms such as Beijing Aimer and Maniform are targeting higher-end customers and raising their quality, putting pressure on foreign brands to out-compete local brands on both quality and innovation!