China is L’Oréal’s second largest market

Endaba Group

L’Oréal China is reinventing and adapting itself to the great shifts of the beauty market in China; in 2015, China became the group’s second largest market, behind the US and before France. The shopping habits of young Chinese women are changing – they wear make-up, track the latest trends, and internet-savvy consumers increasingly purchase cosmetics online. L’Oréal China is taking full advantage of the boom in the make-up market thanks to their close relationship with consumers. They also maintain environmental responsibilities and even own the first carbon-neutral plant in the Asia!