Burberry’s ex Senior Manager of Business Intelligence Data joins Boden as Head of Ecommerce

Endaba Group

Ana Machado da Silva has been appointed by Boden as their new Head of Ecommerce. She is replacing Director of Ecommerce Sue MacMillian, who is exiting the business to spend time with her family. She will report to matt Hiscock, Director of Global Marketing. Da Silva was formerly Senior Manager of Business Intelligence Data at Burberry. She also has previous experience at online competitor Asos, in programme manager and senior business analyst roles, and she has worked as an Account Director at Acxiom.

Currently, Boden has one bricks-and-mortar store in the UK. They rolled out plans last week to open further stores in the UK and establish a physical presence in the US.