Burberry tops the UK influencer brand list

Endaba Group

Burberry tops the UK influencer brand list! With 7.9m followers, the luxury British retailer is considerably ahead of other fashion labels. Alexander McQueen (3.5m followers) and Stella McCartney (3.3m followers) also feature in the top 10 list, alongside the only value-focused fashion retailer, Primark (3.6m followers). Burberry’s position is no surprise given the brand’s readiness to embrace digital. They are pioneers in social media and digital has heavily featured in their marketing strategy, positioning them far ahead of their competitors