Burberry considering hiring a senior manager

Endaba Group

Burberry is considering hiring a senior manager to support their CEO Christopher Bailey, after concerns over disappointing trading. Bailey joined the brand in 2001, and was appointed Chief Creative Officer in 2014 with little to none boardroom experience. He has undeniably propelled the brand into the digital age, establishing Burberry as a market leader in digital innovation, always one step ahead of their competitors. Yet the question is still being asked – was he really ready for a job at the top?