Boohoo reveals 35% jump in sales as active customer numbers climb

Endaba Group

Fashion etailer Boohoo has revealed a 35% increase in their sales to £90.8m as its customer numbers increase by a third to 3.5 million.

Their pre-tax profits climbed 39% to £6.3m, however, adjusted EBITDA margin fell from 10.1% to 8.4%. the etailer revealed that its UK sales rose 30% whilst Europe’s revenues increased 19% and the rest of the world 65%. Mahmud Kamani and Carol Kane, joint Chief Executives, have attributed this boost to their increase in active customers, which they accomplished through investment in price, promotion and marketing. Boohoo launched a new app and responsive website in Europe during this time. Mobile and tablet represented 65% of sessions.

Currently, they are focusing on key international markets where they could achieve the greatest growth. They are expecting their sales growth for the full year to be between 30% and 35%.