Black Friday and Cyber Monday are fast approaching

Endaba Group

Retailers prepare – Black Friday and Cyber Monday are fast approaching! Retailers operating both online and in bricks-and-mortar stores share concerns on how to ensure footfall doesn’t suffer during the long weekend, as much as it did in 2015. Black Friday 2015 was the first UK online event to break the £1 billion sales mark, but in-store traffic dipped by 4% compared to the same period in 2014. One way retailers could ensure they don’t lose footfall traffic is to shift the focus to in-store experiences rather than online