BHS unveils new store concept and logo

Endaba Group

Department store group BHS has a new store concept in its Watford Store to reflect its ambitions for the future and unveiled a new logo. Their store design have been improved in many aspects, including layout and product displays.  They have introduced a Claire’s Accessories concession and a renovated café. It has also enhanced its food offer and is installing it in another 20 stores. Taking initiative from Marks & Spencer and other food retailers, they launched a “2 Dine for £10” meal deal and added more SKUs to its food range. Their food offering is about “convenience retailing” for their busy customers.

These renovations come after they revealed a £65m loan from investment group Grovepoint Capital, who are helping refund their turnaround.