BHS.com to launch fashion range

Endaba Group

BHS.com will launch its fashion range including men’s, women’s and childrenswear at the end of this month, building on its existing homeware range. BHS owner Al Mana Group initially relaunched BHS with 500 items across lighting, bedroom and bathroom, and has now added Christmas textiles and decorative accessories to its offer. The offer will be extended on October 21 to include Christmas hampers, gifts and home fragrances. These will be across three themes: Alpine Retreat, Glam Christmas and Winter Wonderland. BHS International managing director David Anderson said the company have had a great response to their relaunch in September and as they continue to roll out new product ranges and ramp up their marketing activity, they are confident they can build further on their early success. BHS collapsed into administration in April this year, following its sale to Retail Acquisitions and the collapse is currently the subject of a Serious Fraud Office investigation.