Beyoncé and Topshop’s plans to take America

Endaba Group

Topshop recently announced that its heavily-anticipated athleisure partnership with Beyoncé will hit stores in April 2016. The retailer has previously collaborated with big name celebrities like Kate Moss and most recently Kendall and Kylie Jenner. Beyoncé’s mass appeal might be an integral component for Topshop’s continual plans for American expansion.

The brand is smaller in the US, with only a few locations in select cities.