Better Capital, Jaeger’s private equity owner, is considering selling the struggling fashion brand after attracting buyers for the business. It has appointed AlixPartners to oversee the discussions with interested parties, who were originally appointed as financial advisors turnaround consultancy. There has also been an expressed interest in a formal auction from the unnamed buyers. This follows the departure of Chief Executive Colin Henry last month. Reports suggested that Henry left due to a difference in opinion with Better Capital.