Balmain x H&M collection creates worldwide Chaos

Endaba Group

The Swedish mass retailer is pleased with the collaboration’s performance – it is in fact the company’s most successful to date. Håcan Andersson, a spokesperson for H&M, told Bloomberg that “the interest for this launch has exceeded all previous collaborations, both in-store and online.” Following months of promotions and a supermodel-packed launch party last month in New York city, anticipation reached fever pitch launch time 8am ET on Thursday.