Average spend set to double on Black Friday

Endaba Group

27% of adults plan to purchase something on Black Friday and Cyber Monday, with the average spend expected to reach £203, nearly double that of 2015! Sales over that weekend are predicted to grow 38% to £2.9bn. The sales event was only introduced to UK retailers 2 years ago by international giants such as Amazon, however the focus for UK consumers is on online sales rather than frenzied in-store US sales. Black Friday and Cyber Monday were now here to stay in the UK!