ASOS launches loyalty scheme

Endaba Group has launched a loyalty scheme for its customers, awarding points and money off for each purchase. ASOS A-List awards 5 points for each pound spent on the site, and every 500 points, a £5 voucher is unlocked. These points also give shoppers access to Sale previews, exclusive discounts and invitations to events. They trialled a similar scheme, ASOS Rewards, with a small number of UK shoppers in 2014. ASOS have partnered with Spotify, STA Travel, Krispy Kreme and Metcalfe’s Skinny popcorn for their launch, offering exclusive competitions and offers.