Asda re-shapes marketing team

Endaba Group

Asda has re-shaped its customer and marketing teams in a bid to reconnect to its core shopper base! The division is headed up by Chief Customer Officer Andy Murray, who has made a trio of new appointments following a restructure of the division to focus their efforts on the core customer. The Walmart-owned supermarket chain has poached the Co-ops’s customer data director Andrew Mann to take on the role of VP of insight, pricing and digital CRM. Mann will spearhead a push to transform the retailer into a data driven business, charged with leading a more customer-centric pricing and promotions plan and will also be responsible for developing a more strategic approach to CRM.