Asda is introducing “quiet hour”

Endaba Group

Asda is introducing a “quiet hour” to help autistic shoppers who feel stressed by noise. All escalators, screens and music will be turned off and there will be no announcements for the hour; customers will also be offered a picture map of the supermarket. The initiative will be introduced at the Cheetham Hill Asda Living store in Manchester, where the general manager, Simon Lea came up with the idea after watching an autistic child struggling to shop with his mother. Feedback will be monitored from the trial to review rolling it out across other stores.