Are the Big 4 making a comeback?

Endaba Group

Are the Big 4 making a comeback? Lidl and Aldi have reported their lowest sales for 5 years. The discounters’ combined growth figure was the lowest since 2011, although their sales uplifts continued to outperform the rest of the grocery market, having grown 1.4%. Aldi’s sales jumped 11.3% year-on-year in the 12 weeks to November 5, while Lidl’s increased 5.2% during the same period. During the 12 weeks to November 5, Tesco grew sales 2.3% as its market share increased to 27.7%