The rise of mcommerce is set to continue! Apple has announced they are bringing Apple Pay to the web, enabling users to shop with the touch of their finger. Completed purchases on mobile sites haven’t kept up with on-the-go browsing which has skyrocketed recently, and Apple hope to ensure a smooth and secure mobile checkout to increase the number of mobile sales. Retailer Coach has confirmed they would bring Apple Pay to their website as Apple is at the forefront of innovation. The Apple Pay experience is closer to 10 seconds compared to the 90 seconds on most big retailers’ sites!