Android Pay has finally launched in the UK to rival Apple and Samsung pay! Google’s contactless smartphone payment system will allow Android users to shop anywhere with a contactless payment terminal, including London’s underground network. The UK is the first market outside of the US to see the Google system roll out, and Samsung Pay is yet to reach the UK. Whilst cash is still king in the UK, over 84m contactless cards have been issued in the UK as of February 2016. The market opportunity is clear, particularly with the growing consumer demand for quick and convenient payments!