An end for luxury brands in China?

Endaba Group

Is this the end for luxury brands’ expansion in China? The hot topic of China’s economy isn’t set to settle any time soon as the country’s shopping habits evolve; no longer splashing their cash on luxury products, shoppers are prioritising their spending on affordable luxury. China has powered 2/3 of the luxury sector’s growth in the past decade, but the rise of the modern Chinese consumer is challenging the overexposed brands in China, like Versace & Givenchy. But luxury brands that focus on lifestyle products, particularly Michael Kors, remain underexposed in China and are set to flourish