Is this the end for luxury brands’ expansion in China? The hot topic of China’s economy isn’t set to settle any time soon as the country’s shopping habits evolve; no longer splashing their cash on luxury products, shoppers are prioritising their spending on affordable luxury. China has powered 2/3 of the luxury sector’s growth in the past decade, but the rise of the modern Chinese consumer is challenging the overexposed brands in China, like Versace & Givenchy. But luxury brands that focus on lifestyle products, particularly Michael Kors, remain underexposed in China and are set to flourish
