The US etail giant’s soft launch of its online grocery service will go ahead later today in Birmingham, as it readies itself for a full launch early next year of Amazon Fresh, the online grocery service it has launched in the US. . It is reported that Amazon will offer Birmingham residents one-hour delivery on around 50 key chilled food products, in order to test the network. This will be followed shortly by a similar trial in London next month as the online retailer wishes to test the supply chain ahead of a full launch.
