Amazon ready to soft launch its online grocery service today in Birmingham

Endaba Group

The US etail giant’s soft launch of its online grocery service will go ahead later today in Birmingham, as it readies itself for a full launch early next year of Amazon Fresh, the online grocery service it has launched in the US. . It is reported that Amazon will offer Birmingham residents one-hour delivery on around 50 key chilled food products, in order to test the network. This will be followed shortly by a similar trial in London next month as the online retailer wishes to test the supply chain ahead of a full launch.