Amazon poised to launch 100 pop-ups

Endaba Group

Amazon plans to open dozens of new pop-up stores in U.S. shopping malls over the next year to showcase its range of connected devices. It has been reported the concept has emerged from the test phase with a goal to now expand and grow. Amazon has run temporary pop-ups and kiosks in California malls since 2014, and it is believed the number could exceed 30 this year, and Amazon may end up running 100 by next year!