Amazon launching first physical bookstore, integrating benefits of offline and online book shopping

Endaba Group

Amazon is launching their first physical bookstore today in its hometown of Seattle. The store, called Amazon Books, will be stocked with 6,000 books. This is their first plunge into bricks-and-mortar retailing. The books in the store will be chosen from online reviews and sales data and will be priced the same as on the Amazon website.

Amazon Books vice-president Jennifer Cast said: “Amazon Books is a physical extension of We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. To give you more information as you browse, our books are face-out, and under each one is a review card with the customer rating and a review. You can read the opinions and assessments of’s book-loving customers to help you find great books.”

This store’s launch arises as Amazon continues to test small physical retailing experiments. It launched its first-ever staffed pickup and drop-off location in the US earlier this year. This also comes as ebook sales slow down. Ebook sales drop 10% in the US in the first five months of the year in comparison to the same period in 2014.