Aldi reveals its plans to launch online next year

Endaba Group

Aldi is planning to launch a transactional website in early 2016. This news come after the grocer reports its 4% slip in operating profits to £260.3m for year ending December 31 2014. However, the experience a 30.7% increase in sales to £6.89bn.

The German  discounter revealed it will begin by selling wine by the case online, which will be followed by non-food specialbuys in spring. They will offer both home delivery and click-and-collect options for customers. This is a part of its long-term growth and investment strategy in the UK, enabling the grocer to introduce the Aldi brand and their “best-selling, best-quality and best-value” products to customers across the UK. This announcement comes not shortly after Ben Hulme, Head of Beer and Wine at Lidl, hinted that Lidl could launch its wine proposition online. It is also more competition for online grocery when US etail giant Amazon is posed to launch its Fresh proposition in the UK, starting with its soft launch in Birmingham later today.