Aldi partnership with Olympics boosts sales

Endaba Group

Aldi’s partnership with Team GB has significantly boosted sales of healthy food in their stores! Shopper’s top ‘Olym-picks’ included bananas, salads and tomatoes, which saw an increase in sales of 25%, 14% and 15%! In the run-up to the Rio Olympics, all members of Team GB were given £25 worth of vouchers per month to spend in Aldi’s stores, which in total amounted to £145,000. Aldi’s Get Set to Eat Fresh initiative has been successfully running alongside supporting the athletes, helping young people understand the pleasure and importance of healthy eating