As a part of Abercrombie & Fitch’s turnaround plan, it has reshaped its leadership team, which includes a number of new senior hires.
Kristina Szas, ex Design Director for denim at Karl Lagerfield, is joining next month as Head Designer for A&F Womenswear. Stacie Beaver has now been appointed the role of General Manager of A&F Womenswear. She has held various senior roles at the retailer over the last fifteen years, including Group Vice President of Marketing. Aaron Levine, ex Club Monaco, joined in June as Head Designer of A&F Menswear, whilst Kurt Hoffman, also ex Club Monaco, joined in March as General Manager of A&F Menswear. Amy Krausuna Sveda, ex Oshkosh, has been the General Manager of A&F Kidswear since May. At the beginning of August, Monica Margerum, ex Kohl’s, started her role as Vice President of Planning Operations.
Whilst their turnaround plan continues, these changes in senior management will hopefully contribute to growing the A&F brand.